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Explore how the same skills public health professionals use in their everyday work can help public health initiatives successfully connect with local businesses.

Benefits to Business

Prevention of child abuse and neglect and assuring safe, stable, nurturing relationships and environments for all children and families are worthy causes that many companies value and support. A great way to get businesses involved is to highlight the benefits of a partnership and discuss highly tangible and concrete activities businesses can support.

Employee Retention and Recruitment Cycle Illustration

1. Attract and Retain Talented Employees and Grow the Business

Supporting family-friendly policies in the workplace can contribute to preventing child abuse and neglect and may also increase employee satisfaction, productivity, commitment to the company, retention, and performance.

By getting involved with the community initiative to build safe, stable, nurturing relationships and environments, businesses can identify new ways to build their staff and business success.

For example, family-friendly policies can make the company more attractive to potential employees and can be useful for recruiting new talent.

Employee Retention and Recruitment Cycle Illustration

2. Community Stability

By having companies join the initiative, they are contributing to broader community activities to increase resident and business stability, which translates into stronger employee and business productivity.

Community strength, health, and vibrancy are important considerations for many businesses. If a community sees rises in health problems, violence, and poverty, local businesses may suffer or need to consider relocation.

Employee Retention and Recruitment Cycle Illustration

3. Productivity

Study after study suggests that productivity increases when workers feel valued. When top leaders demonstrate that they support their staff, they influence the behavior of others and set the culture of the organization.

When businesses join initiatives to create safe, stable, nurturing relationships and environments, they are also working to make their workplaces more productive.

By supporting initiatives that value team building activities in the workplace and employee recognition policies and programs to improve workplace relationships, your business partner is improving the productivity of their own employees in addition to benefitting the community around them.

Employee Retention and Recruitment Cycle Illustration

4. Furthering the Mission

Creating safe, stable, nurturing relationships and environments for all children is directly related to many issues that businesses care about.

Most, if not all, businesses have a mission statement or set of values that guides their decisions. Many businesses look for opportunities to further their mission outside their traditional workspace through community engagement or philanthropic involvement. You can help a potential business partner see how their goals align with the child abuse and neglect prevention initiative and how working together you can help achieve their mission.

Employee Retention and Recruitment Cycle Illustration

5. Public Relations

Involvement with a meaningful public health initiative has the opportunity to increase a business’s exposure to different leaders in the community

Involvement with your initiative connects the business's image with that of supporting the health and well-being of children and families -a cause many of their employees and consumers will also value and respect. The main motivation for the involvement for most businesses will be their belief in social responsibility and helping to improve the larger community.

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